2024
NestEgg
NestEgg is a gamified platform designed to foster community engagement while rewarding users with real-life benefits.
Blockchain
Mobile Game
Know More
As the Lead Product Designer, I was responsible for the end-to-end design process, including game ideation, branding, user experience, and in-app monetization strategies.
My Role & Project Goals
Position: Lead Product Designer
Key Responsibilities:
Ideation: Conceived the core gamification mechanics, including streaks, lifelines, quests, and leaderboard systems.
Theme & Branding: Developed the visual identity, including logo, color palette, typography, and mascot design.
UX/UI Design: Designed intuitive interfaces for onboarding, daily engagement, and social sharing.
Game Mechanics: Balanced the economy of “Bread” points to ensure a fair and engaging rewards system.
Shops and Monetization: Designed the in-app store for purchasing lifelines, vacation days, and token bundles.
Prototyping: Built interactive prototypes for usability testing and stakeholder presentations.
User Engagement: Increase daily active users (DAU) and encourage consistent participation.
Community Building: Foster a sense of shared purpose and achievement through gamified mechanics.
Revenue Generation: Monetize through sponsorships, partnerships, and optional in-app purchases.
Challenges & Solutions
Challenges & Solutions
1. Maintaining Daily Engagement
Challenge: Ensuring users consistently log in and participate without feeling overwhelmed.
Solution:
Implemented a “Streak” system with rewards for maintaining daily activity.
Introduced lifelines and vacation days to provide flexibility and reduce churn.
Added a countdown timer to create urgency for the next interaction.
2. Encouraging Social Growth
Challenge: Expanding the user base through organic referrals.
Solution:
Designed an engaging referral system where users earn bonus points for inviting friends.
Incorporated multi-level rewards to incentivize referred users to invite others.
3. Balancing Monetization and User Satisfaction
Challenge: Generating revenue without compromising the user experience.
Solution:
Created non-intrusive rewarded ads that align with the platform’s ethos.
Designed purchasable token bundles, ensuring that free users could still earn rewards through consistent engagement.
Prioritized transparency in how rewards are calculated and distributed.
Key Features Designed
Key Features Designed
1. Gamification Mechanics
Daily Streaks: Users earn bonus rewards for consecutive daily logins.
Lifelines: Allow users to miss a day without losing their streak.
Vacation Days: Preemptively secure days off without penalty.
Leaderboards: Promote friendly competition and highlight top contributors.
Quests and Challenges: Provide engaging activities to earn extra points.
2. In-App Currency (“Bread” Points)
Earning Bread:
Daily check-ins.
Completing sponsored quests (e.g., surveys, ad views).
Referrals and social interactions.
Spending Bread:
Purchase lifelines, vacation days, and exclusive items.
Determines the share of real-life rewards and airdrops.
3. Social Features
Referral incentives with multi-tier rewards.
Community leaderboards to encourage engagement.
Meme-based avatars for personalization and fun.
4. Shops and Monetization
Token bundles for users who want to boost their Bread count.
Exclusive seasonal items and XP boosters.
Rewarded ads integrated seamlessly into the user journey.
Results
Results
Increased DAU: Daily active users grew by 75% in the first three months.
High Retention Rates: 60% of users maintained streaks for over a week.
Revenue Growth: Generated sustainable income through brand partnerships and in-app purchases.
User Growth: Achieved a referral-driven user growth rate of 150% in six months.
As the Lead Product Designer for NestEgg, I successfully combined gamification, branding, and UX principles to create a platform that engages users while generating revenue. This project highlights my ability to handle end-to-end product design, from ideation to execution, while delivering measurable results.
More Works
(truo® — 02)
©2025
2024
NestEgg
NestEgg is a gamified platform designed to foster community engagement while rewarding users with real-life benefits.
Blockchain
Mobile Game
Know More
As the Lead Product Designer, I was responsible for the end-to-end design process, including game ideation, branding, user experience, and in-app monetization strategies.
My Role & Project Goals
Position: Lead Product Designer
Key Responsibilities:
Ideation: Conceived the core gamification mechanics, including streaks, lifelines, quests, and leaderboard systems.
Theme & Branding: Developed the visual identity, including logo, color palette, typography, and mascot design.
UX/UI Design: Designed intuitive interfaces for onboarding, daily engagement, and social sharing.
Game Mechanics: Balanced the economy of “Bread” points to ensure a fair and engaging rewards system.
Shops and Monetization: Designed the in-app store for purchasing lifelines, vacation days, and token bundles.
Prototyping: Built interactive prototypes for usability testing and stakeholder presentations.
User Engagement: Increase daily active users (DAU) and encourage consistent participation.
Community Building: Foster a sense of shared purpose and achievement through gamified mechanics.
Revenue Generation: Monetize through sponsorships, partnerships, and optional in-app purchases.
Challenges & Solutions
1. Maintaining Daily Engagement
Challenge: Ensuring users consistently log in and participate without feeling overwhelmed.
Solution:
Implemented a “Streak” system with rewards for maintaining daily activity.
Introduced lifelines and vacation days to provide flexibility and reduce churn.
Added a countdown timer to create urgency for the next interaction.
2. Encouraging Social Growth
Challenge: Expanding the user base through organic referrals.
Solution:
Designed an engaging referral system where users earn bonus points for inviting friends.
Incorporated multi-level rewards to incentivize referred users to invite others.
3. Balancing Monetization and User Satisfaction
Challenge: Generating revenue without compromising the user experience.
Solution:
Created non-intrusive rewarded ads that align with the platform’s ethos.
Designed purchasable token bundles, ensuring that free users could still earn rewards through consistent engagement.
Prioritized transparency in how rewards are calculated and distributed.
Key Features Designed
1. Gamification Mechanics
Daily Streaks: Users earn bonus rewards for consecutive daily logins.
Lifelines: Allow users to miss a day without losing their streak.
Vacation Days: Preemptively secure days off without penalty.
Leaderboards: Promote friendly competition and highlight top contributors.
Quests and Challenges: Provide engaging activities to earn extra points.
2. In-App Currency (“Bread” Points)
Earning Bread:
Daily check-ins.
Completing sponsored quests (e.g., surveys, ad views).
Referrals and social interactions.
Spending Bread:
Purchase lifelines, vacation days, and exclusive items.
Determines the share of real-life rewards and airdrops.
3. Social Features
Referral incentives with multi-tier rewards.
Community leaderboards to encourage engagement.
Meme-based avatars for personalization and fun.
4. Shops and Monetization
Token bundles for users who want to boost their Bread count.
Exclusive seasonal items and XP boosters.
Rewarded ads integrated seamlessly into the user journey.
Results
Increased DAU: Daily active users grew by 75% in the first three months.
High Retention Rates: 60% of users maintained streaks for over a week.
Revenue Growth: Generated sustainable income through brand partnerships and in-app purchases.
User Growth: Achieved a referral-driven user growth rate of 150% in six months.
As the Lead Product Designer for NestEgg, I successfully combined gamification, branding, and UX principles to create a platform that engages users while generating revenue. This project highlights my ability to handle end-to-end product design, from ideation to execution, while delivering measurable results.
More Works
(truo® — 02)
©2025
2024
NestEgg
NestEgg is a gamified platform designed to foster community engagement while rewarding users with real-life benefits.
Blockchain
Mobile Game
Know More
As the Lead Product Designer, I was responsible for the end-to-end design process, including game ideation, branding, user experience, and in-app monetization strategies.
My Role & Project Goals
Position: Lead Product Designer
Key Responsibilities:
Ideation: Conceived the core gamification mechanics, including streaks, lifelines, quests, and leaderboard systems.
Theme & Branding: Developed the visual identity, including logo, color palette, typography, and mascot design.
UX/UI Design: Designed intuitive interfaces for onboarding, daily engagement, and social sharing.
Game Mechanics: Balanced the economy of “Bread” points to ensure a fair and engaging rewards system.
Shops and Monetization: Designed the in-app store for purchasing lifelines, vacation days, and token bundles.
Prototyping: Built interactive prototypes for usability testing and stakeholder presentations.
User Engagement: Increase daily active users (DAU) and encourage consistent participation.
Community Building: Foster a sense of shared purpose and achievement through gamified mechanics.
Revenue Generation: Monetize through sponsorships, partnerships, and optional in-app purchases.
Challenges & Solutions
1. Maintaining Daily Engagement
Challenge: Ensuring users consistently log in and participate without feeling overwhelmed.
Solution:
Implemented a “Streak” system with rewards for maintaining daily activity.
Introduced lifelines and vacation days to provide flexibility and reduce churn.
Added a countdown timer to create urgency for the next interaction.
2. Encouraging Social Growth
Challenge: Expanding the user base through organic referrals.
Solution:
Designed an engaging referral system where users earn bonus points for inviting friends.
Incorporated multi-level rewards to incentivize referred users to invite others.
3. Balancing Monetization and User Satisfaction
Challenge: Generating revenue without compromising the user experience.
Solution:
Created non-intrusive rewarded ads that align with the platform’s ethos.
Designed purchasable token bundles, ensuring that free users could still earn rewards through consistent engagement.
Prioritized transparency in how rewards are calculated and distributed.
Key Features Designed
1. Gamification Mechanics
Daily Streaks: Users earn bonus rewards for consecutive daily logins.
Lifelines: Allow users to miss a day without losing their streak.
Vacation Days: Preemptively secure days off without penalty.
Leaderboards: Promote friendly competition and highlight top contributors.
Quests and Challenges: Provide engaging activities to earn extra points.
2. In-App Currency (“Bread” Points)
Earning Bread:
Daily check-ins.
Completing sponsored quests (e.g., surveys, ad views).
Referrals and social interactions.
Spending Bread:
Purchase lifelines, vacation days, and exclusive items.
Determines the share of real-life rewards and airdrops.
3. Social Features
Referral incentives with multi-tier rewards.
Community leaderboards to encourage engagement.
Meme-based avatars for personalization and fun.
4. Shops and Monetization
Token bundles for users who want to boost their Bread count.
Exclusive seasonal items and XP boosters.
Rewarded ads integrated seamlessly into the user journey.
Results
Increased DAU: Daily active users grew by 75% in the first three months.
High Retention Rates: 60% of users maintained streaks for over a week.
Revenue Growth: Generated sustainable income through brand partnerships and in-app purchases.
User Growth: Achieved a referral-driven user growth rate of 150% in six months.
As the Lead Product Designer for NestEgg, I successfully combined gamification, branding, and UX principles to create a platform that engages users while generating revenue. This project highlights my ability to handle end-to-end product design, from ideation to execution, while delivering measurable results.
More Works
©2025